At the start of a global pandemic and major shift in the world’s interactions with social media, a team of nimble creatives were tasked with creating net new content for 5 core brands under Kraft Heinz Canada. What did this mean? Creating content at the speed of culture to craft and evolve each brands’ unique presence on relevant platforms (basically Twitter, Instagram, and TikTok savvy’s with an appetite for Kraft Dinner, Ketchup on fries, Peanut butter sandwiches, and cream cheese on bagels).
Brands: Kraft Peanut Butter, KD, Heinz Ketchup, CRAVE frozen foods, Philly, Cream Cheese,
My Role: Designer & Design Lead
Agency: SALT XC
Timeline: June 2020 – July 2021