At the start of a global pandemic and major shift in the world’s interactions with social media, a team of nimble creatives were tasked with creating net new content for 5 core brands under Kraft Heinz Canada. What did this mean? Creating content at the speed of culture to craft and evolve each brands’ unique presence on relevant platforms (basically Twitter, Instagram, and TikTok savvy’s with an appetite for Kraft Dinner, Ketchup on fries, Peanut butter sandwiches, and cream cheese on bagels).
Brands: Kraft Peanut Butter, KD, Heinz Ketchup, CRAVE frozen foods, Philly, Cream Cheese,
My Role: Designer & Design Lead
Agency: SALT XC
Timeline: June 2020 – July 2021
Create a branded reaction to the return of major league baseball and, of course, Heinz covered hot dogs.
See post here
Design: Melanie Muto
Creative Direction: Julie Martinson
Prepare CRAVE consumers for their new breakfast plates with a series of “Brunch Tips” commenting on various millennial-inspired brunch trends.
See campaign here
Design and Art Direction: Melanie Muto
Creative Direction: Julie Martinson
Copywriting: Mark Delisi
Photography: El Keegan
Animation: Daniel Corrigan
Throughout pride month, we decided to donate our media dollars to small businsses in the LGBTQ2S+ community while featuring them on the KPB feeds.
Launch Post Here
Art Direction: Melanie Muto
Creative Direction & Copy Writing: Julie Martinson
Design: Andee Kintanar