The Bud Light Cooler
Bud Light Seltzer introduced two new exciting flavours this summer, as well as new brand messaging centered around the prompt, “You In?”
We were tasked to strategize a summer festival toolkit to drive trial and awareness, and essentially create the ultimate hangout space that all Buds are welcome into.
The cooler represents the essential staple of any great beach party, and we were planning on throwing a big one. How? Creating a larger than life, branded cooler acting as a sampling bar, rooftop patio, and unique photo-op for festival goers.
Agency: SALT XC
Creative and Art Direction in collaboration with Lindsay Stransman & Andrea Marciano
Designer: Ivan Zosimov & Samone Murphy