adidas Terrex Store Launch
Welcome to adidas Terrex’s second store, ever. We made an urban location worth the trek, as we beat city permit records and adapted to ever-changing launch dates.
The Hike on 4th, 4000 square feet of beautiful British Columbia transplanted to the heart of Vancouver. We featured the best of outdoor gear in the environment it was built for, surpassed our targets, and, in true adidas sprit, proved that "Impossible is Nothing".
Agency: SALT XC
Creative Lead: Melanie Muto
Production: Production Canada