Stella Supper Club
Stella Artois partnered with an online cooking class platform, HYR live, to connect their consumers with top local chefs teaching them to cook restaurant quality dishes at home.
We were tasked to attract, engage, and continually connect with foodies through both social and digital comms with a new look and feel speaking to the elevated experience being offered.
Fall 2021 - Spring 2022
Agency: SALT XC
Art Direction: Melanie Muto
Creative Direction & Copywriting: Lindsay Stransman & Adam Kolubinksi
Designers: Samone Murphy & Michaela Mantini
Photography: El Keegan & Paul Gauthier
Videography: Paul Gauthier & Jorge Vasconez
Video Editing: Sahil Lulla
We explored new territory by creating long and short form sizzle videosto drive appetite and excite foodies about the program’s offering. Whilecollaborating with the team on the overall strategy and vision for thesepieces, I was able to lead the look and feel, from pre to post production.
Wealso continued to engage followers with event announcements, and awarenessassets on Stella Artois’ social feeds.
Additional video content available upon request.