Hugs to Grandma
A holiday storybook of our favourite furry friends is sweet, but what if you were a part of it too?
Creating a classic holiday experience for social tasked our team to think of ways in which we could engage our followers beyond a thematic post. Hugs to Grandma is not only a story aboutCrunchy and Smoothie’s trip across Canada to deliver a hug to their grandma, but one that selected followers were included in.
Each post prompted followers to mention their name in the comments to be selected as the next chapters’ main character, allowing us to truly drive the idea of “sticking together” with fellow Canadians over the holidays.
Agency: Salt XC / The Kitchen CA
Art Direction: Melanie Muto
Creative Direction & Copywriting: Julie Martinson
Illustration & Design: Steven Fiset