The Coca Cola Holiday Tour
The iconic Coca Cola holiday truck was fuelled up for it’s cross Canadatour, and we were tasked with delivering the magic along the way.
The result was an immersive walk-through experience, filled with lifesized globes telling the story of Santa’s journey. From “stocking” the truck,to taking in Canada’s beautiful winter scenery, to customized city arrivalsigns, each globe became a delightful photo experience to share throughout the holidays.
Agency: SALT XC
Creative Direction: Lindsay Stransman
Creative Support: Melanie Muto
Designer: Ivan Zosimov
Production: Route 44