The Bumble IRL Carnival
Bumble IRL (in real life) are brand activations that bring userstogether and empower them to make the first move. Our task was to createthis brand experience at The Budweiser Stage in such a way that speaks tosingle concert goers enjoying the full fledged return to post-covid, IRL events.
GET BACK IN THE GAME. Using the familiar and romanticized tropes offirst dates at carnivals and arcades, we created the Bumble IRL Carnival, whereBumble users were invited to take a new profile picture, be eligible for trendyswag, and enter to win ticket upgrades.
Agency: SALT XC
Creative and Art Direction in collaboration with Lindsay Stransman &Andrea Marciano
Designer: Illana Gotz