Theodore the Tugboat by Airbnb
Airbnb chose Theodore the Tugboat as their first Canadian experience. We were tasked to redesign the entire boat, and craft a memorable experience for two groups of lucky guests.
What that really meant?
Make it LivableFrom mold removal to plumbing, we had to make sure the boat was in a better condition to start all of the fancy renovations we had in mind.
Make it ShareableEstablish a theme to the approach to a whole new interior design of the entire boat, right down to the kitchen utensils.
Make it MemorableUse this theme to craft and arrange a guest experience that is unique and up to standards with Airbnb.
Spring to Fall 2022
Agency: SALT XC
Creative & Art Direction: Myself
Production: Route 44