Branding / Website / Print / Wayfinding
Agency / Certo Creative
-Massive Party is an annual fundraiser hosted by The Art Gallery of Ontario, in which artists are selected to produce work according to the year’s theme. This year’s art directors, the Broadbent Sisters, chose “Midnight Massive”, a masquerade focusing on transformation and mystical ideas related to the number twelve. “Midnight Massive” inspired a wordmark that is also "transformed" from clear to unclear, mysterious, and ambiguous. The idea of reflection, transformation, and "twelve" were further explored through pairing related imagery together to create unexpected, exciting results.