Branding / Print / Website / Apparel / Signage
Charity - Jack.org
Jack.org is a Canadian charity fuelled by young leaders and the vision to transform the perceptions and conversations around mental health. The demographic, as well as their approach, “no more silence”, posed a challenge to evoke this energy in each piece.
Jack Chapters Program
Jack Chapters is comprised of 76 student teams across the country, mentored by the program leads and given the task to start conversations/movements within school communities.
[Design Guidelines + Resources]
Most students may or may not be unaware of basic design principles, as well as the brand identity of Jack.org. My task was to educate them in a comprehensive and resourceful way – this included creating condensed guidelines as well as specific templates for their own posters and online material.